Kate Moss appears on the first ever ad campaign for Rag & Bone. The images were shot by photographer Craig McDean in London. With Kate wearing clothes from their Autumn/Winter 2012 collection. I personally love the ad because it looks like something she would wear out and about on the streets in London while being photographed by the paparazzi. And the hair and makeup are also very much in tune with her personal style. And I love the coat, leather shorts, fishnets, and booties on the ad. Perfect for the last days of fall and early winter.